Powder Coating: A Growing Market

Powder coating is “buzz-worthy.” It is a proven technology that provides a durable finish, but has only recently become well-known by the general public.

In the United States and elsewhere around the globe, powder coating has become the fastest-growing finishing technique being used. Although statistics vary, powder coating now represents 15% or more of all industrial finishing work being done in the U.S. Many products are now advertised as having a powder coated finish because of the desirability and added value that a powder coated finish conveys. Researchers have found that consumers consider powder coating to be a “new technology” and wet painting to be somewhat out-of-date.

The superior quality of professionally-applied powder coating finishes is easy to explain and demonstrate to potential customers. Powder coated finishes are now common on retail consumer goods that are exposed to wear-and-tear during normal use, such as lawn furniture, mowers, bicycles, automotive and motorcycle parts, etc. Powder coating has been used for years on commercial products such as office furniture and heavy machinery.